Surf City, North Carolina

United States

14120B NC-50, Surf City, North Carolina

Store Hours

Monday–Thursday: 3:30 PM – 9:00 PM
Friday–Sunday: 12:00 PM – 9:00 PM

Opened in 2025, Rutopia Surf City is the brand's first U.S. flagship. Every element of the space was designed around the brand, pairing coastal influences with a darker, more refined material palette.

Shou Sugi Ban walls, acoustic ceiling panels, and a custom-built 56-foot light inspired by the movement of a wave create a distinct rhythm throughout the store. At its center sits a 600-gallon freshwater aquarium, bringing the movement and energy of the water indoors.

Together, these details create an immersive expression of Rutopia and its connection to coastal life.