New Arrivals

Step back into a golden era of surf style with the Rewind Tee. Inspired by...

The Laguna Longsleeve showcases Rutopia’s bold block logo on the chest and back, a nod...

Shot at his home break of Medewi, The Kamal Tee highlights Rutopia team rider Kamal...

Straight out of a ’90s surf mag. The Duke Denim Shorts bring utility styling to...

Named after the kind of wave we all chase. Long, clean, and peeling just right....

The Infantri Boardshort isn’t here to blend in. With its tonal camo and sharp cut,...

Inspired by sunbaked earth and warm coastlines, The Terracotta Tee brings a grounded tone to...

A collaboration rooted in shared craftsmanship and coastal design, the Alima x Rutopia in Black...

Cut from bold blue cotton, the Core Tee channels a 90s graphic tone with team...