Fan Favorites

Echo Emblem Tee

Echo Emblem Tee

Regular price $32.00
Sale price $32.00 Regular price
Unit price
The Echo Emblem Tee features Rutopia’s signature logo in a clean, oval design. Crafted for...
Surf Shack Tee

Surf Shack Tee

Regular price $32.00
Sale price $32.00 Regular price
Unit price
Channel the laid-back vibe of your favorite surf hangout with the Surf Shack Tee. Featuring...
Coast View Tee

Coast View Tee

Regular price $32.00
Sale price $32.00 Regular price
Unit price
The Coast View Tee captures the simplicity of endless horizons and laid-back beach days. Featuring...
Laguna Long Sleeve

Laguna Long Sleeve

Regular price $38.00
Sale price $38.00 Regular price
Unit price
The Laguna Longsleeve showcases Rutopia’s bold block logo on the chest and back, a nod...
Palm Gradient Tee

Palm Gradient Tee

Regular price $32.00
Sale price $32.00 Regular price
Unit price
The Palm Gradient Tee blends classic surf culture with modern design. Featuring a faded dual-tone...
Swallow Button Down

Swallow Button Down

Regular price $48.00
Sale price $48.00 Regular price
Unit price
Effortlessly blending comfort with coastal charm, the Swallow Button Down features a minimalist design with...
Rewind Tee

Rewind Tee

Regular price $32.00
Sale price $32.00 Regular price
Unit price
Step back into a golden era of surf style with the Rewind Tee. Inspired by...
Duke Denim Shorts

Duke Denim Shorts

Regular price $52.00
Sale price $52.00 Regular price
Unit price
Straight out of a ’90s surf mag. The Duke Denim Shorts bring utility styling to...

Tees

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Boardshorts

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Between Sets

Cruiser Cord Short

Cruiser Cord Short

Regular price $52.00
Sale price $52.00 Regular price
Unit price
Laid-back comfort in easygoing corduroy. The Cruiser Cord is built for everyday wear with a...
Beachside Cord Short

Beachside Cord Short

Regular price $52.00
Sale price $52.00 Regular price
Unit price
The Beachside Cord Short is made from soft corduroy with an elastic waistband and drawcord...
Cyclone Boardshort

Cyclone Boardshort

Regular price $52.00
Sale price $52.00 Regular price
Unit price
The Cyclone Boardshort is built with 4 way stretch fabric for comfort and full range...
Cruiser Cord Sand

Cruiser Cord Sand

Regular price $62.00
Sale price $62.00 Regular price
Unit price
The Cruiser Cord Pant is an easy everyday pant made from soft, textured corduroy with...
Voltage Boardshort

Voltage Boardshort

Regular price $62.00
Sale price $62.00 Regular price
Unit price
The Voltage Boardshort brings back iconic surf style with modern performance. Four way stretch lets...
Riverside Cord Short

Riverside Cord Short

Regular price $52.00
Sale price $52.00 Regular price
Unit price
The Riverside Cord Short is made from soft corduroy with an elastic waistband and drawcord...
Duke Denim Shorts

Duke Denim Shorts

Regular price $52.00
Sale price $52.00 Regular price
Unit price
Straight out of a ’90s surf mag. The Duke Denim Shorts bring utility styling to...
Rutopia X Alima Black

Rutopia X Alima Black

Regular price $52.00
Sale price $52.00 Regular price
Unit price
A collaboration rooted in shared craftsmanship and coastal design, the Alima x Rutopia in Black...

Summer '26

Collabs

The Lineup

Rather Be Tee

Rather Be Tee

Regular price $32.00
Sale price $32.00 Regular price
Unit price
Channel that “somewhere else” feeling with the Rather Be Tee. Featuring a hand drawn wave...
Rewind Tee

Rewind Tee

Regular price $32.00
Sale price $32.00 Regular price
Unit price
Step back into a golden era of surf style with the Rewind Tee. Inspired by...
Snake Eyes Button Down

Snake Eyes Button Down

Regular price $72.00
Sale price $72.00 Regular price
Unit price
Drift Button Down

Drift Button Down

Regular price $52.00
Sale price $52.00 Regular price
Unit price
Simple, clean, and effortlessly cool—The Drift Button Down is perfect for laid-back beach days or...
West Coast Classic Long Sleeve

West Coast Classic Long Sleeve

Regular price $38.00
Sale price $38.00 Regular price
Unit price
The West Coast Classic Long Sleeve embodies the timeless spirit of surf culture. Featuring clean,...
Blues Clues Tee
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Blues Clues Tee

Regular price $32.00
Sale price $32.00 Regular price
Unit price
Inspired by effortless coastal style, the Blues Clues Tee features subtle blue and white pinstripes...
Forrest Long Sleeve

Forrest Long Sleeve

Regular price $38.00
Sale price $38.00 Regular price
Unit price
Rooted in nature and built for comfort, The Forest Long Sleeve features the classic Rutopia...

Stores

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RUTOPIA HOME STORE

July 11, 2026

RUTOPIA HOME STORE

RUTOPIA HOME STORE Jalan Menuri 1 No. 33, Kesiman Kertalangu, Denpasar Tim...
The Local

July 10, 2026

The Local

The Local Boutique & Beanz Cafe United States 9505 3rd Ave, Stone H...
BGS CANGGU

July 08, 2026

BGS CANGGU

Canggu, Bali Indonesia Munduk Catu No 1 Canggu, Kuta Utara Bali 80361 📍 ...
BGS KUTA

July 06, 2026

BGS KUTA

Legian, Kuta, Bali Indonesia Jln Legian No.360, Legian, Kuta, Badung Regen...
BGS DREAMLAND

July 04, 2026

BGS DREAMLAND

Ungasan, Uluwatu, Bali Indonesia Uluwatu St No. 77, South Kuta, Bali 📍 ...
BGS ULUWATU

July 02, 2026

BGS ULUWATU

Pecatu, Uluwatu, Bali Indonesia Jl. Labuansait, Pecatu, Bali 📍 ✉ ☎ S...
Surf 3181

July 02, 2026

Surf 3181

Surf 3181 Australia 2 Grattan St, Prahran VIC 3181, Australia 📍 ✉ ☎ ...
TEMPLE ISLAND

July 01, 2026

TEMPLE ISLAND

Sanur, Bali Indonesia Jl. Sudamala No. 55, 57, 59Sanur, Denpasar Selatan, ...
ONBOARD STORE PADANG

July 01, 2026

ONBOARD STORE PADANG

Seminyak, Bali Indonesia J; Sunset Road No 969 Seminyak Bali  📍 ✉ ☎ ...